PURCHOLOGY
What is the nature of this item? A few years ago, I found the need to develop a word to describe how to make sense of purchasing for profit. How can one make money from engaging in the sales process? Barter has been part of American society since its inception. It continues to rare its beauty each time we decide to purchase. The difference between then and now is that most consumers are confused about many offers. This confusion is the very reason why I coined the phrase Purchology.
There is little doubt about the products that we need or desire. However, choosing the most beneficial offer for the specific consumer can be challenging. Wisdom becomes increasingly essential in making these choices as time passes. Why?
"Vote with your dough!" One would be brain-dead to miss what is occurring with Democracy. One group of people believe that they can completely ignore most Americans and control the government by fiat. They mistakenly believe that their control of wealth will subdue the voting class of Americans. They forgot that America is a capitalistic society.
Fortunately, we can vote with our dollars if all else fails. Voting in this fashion requires a conscience when purchasing (Purchology). We are obligated to buy only from companies or individuals supporting the US. Not some other entity. They may make many offers, but we must learn to reject any proposal that does not support our cause.
How do we accomplish this? We have watched them merge, automate, outsource, and do every trick in the book to control the wealth and destiny of hundreds of millions of desperate people. Their CEOs live in homes that could house entire communities and receive dividends thousands of times larger than their salaried employees. These companies pay little taxes but exert their muscle to enact laws that will support them exclusively.
Some suggest that people form organizations to separate the good guys from the bad. Doing so allows us to determine from whom we purchase our goods. We must do due diligence in separating the wheat from the chaff. This is not an easy task. Therefore, we must concentrate on the technology designed to assist this endeavor. We must make purchases from known allies!
Stop buying from them. Why would anyone wish to make purchases from companies that pollute our environment or cause climate change if this is what we stand for? Why would anyone buy paper towels, toothpaste, electric vehicles, or visit Social media sites from companies that wish them not to vote and continuously support suppressing the vote? One will be surprised how simply "saying no" changes the game. Patriotic companies are standing with the American people, poised to fill the gap! Indulge them at all costs!
Connect to the wise. There are many refreshing suggestions on the table. We must learn to organize and be stalwart in our opinions. We must ferret out the good from the bad and the ugly. All Americans must devote themselves to Democracy or lose it.
A Tangled Web. A tangled web of companies attempts to split hairs by donating to various political efforts. This dishonesty must not deceive us. Unite with your fellow citizens! We can make a big difference by curtailing our purchasing habits. Contact a local group leader who can advise you and your family about companies that promote voter suppression and other self-serving actions. The Holy Bible tells us about serving two masters. They must make a choice, or the people must choose for them.
Some of the wisest people we know are joining the worldwide diaspora of united people for good. For your convenience, we are providing a list of companies that no longer wish our patronage. Think about Purchology as you view this list:
Many Blessings,
Just, John
👉 Notable Companies Rolling Back DEI Initiatives 👈
Here are the announcements of companies cutting or closing their DEI programs. As new announcements come out, we’ll update the report.
Want to pre-order the Fortune 100 DEI Database? (We’re doing the research now)
Meta (Facebook)
Action: Dismantled DEI Department
Date: 1/10/2025
Story: “Citing the ‘shifting legal and policy landscape,’ Meta’s memo announced five big DEI pullbacks:
1. Cutting Meta’s DEI team2. Ending equity and inclusion programs
3. Sunsetting supplier diversity efforts
4. Ending the ‘Diverse Slate Approach’ to hiring
5. Ending representation goals.” (source)
McDonald’s
Action: Scaled back DEI Department
Date: 1/6/2025
Story: “The company will no longer set ‘aspirational representation goals’ and will instead continue to “embed inclusion practices” into its day-to-day business.” (source)
Publicis Groupe
Action: Scaled back DEI Department
Date: 1/6/2025
Story: “Nearly half of Geraldine White’s team was laid off as the chief diversity officer was removed from her position.” (source)
Nissan
Action: Scaled back DEI Department
Date: 12/18/2024
Story: “Nissan executives worked with him to implement several reforms, Starbuck said, including the end of diversity-based hiring practices and mandatory DEI or LGBTQ training for employees.” (source)
University of Michigan
Action: Scaled back DEI Department
Date: 12/5/2024
Story: The university will “will no longer ask for diversity statements from faculty when considering hiring, promotion or tenure.” (source)
Southwest Airlines
Action: Scaled back DEI Department
Date: 12/5/2024
Story: Southwest Airlines is backing away from its diversity, equity, and inclusion hiring programs in response to legal action from a conservative organization. (source)
Target
Action: Legal Challenges Over DEI Policies
Date: 12/5/2024
Story: AFL filed a lawsuit against Target claiming the board had misled investors about the financial risks of its DEI and ESG practices. (source)
Walmart
Action: Scaled back DEI Department
Date: 11/27/2024
Story: Walmart will start to unwind its Center for Racial Equity. CEO stated the DEI policy change is designed to “ensure every customer, every associate” feels welcome and like they belong. (source)
Caterpillar
Action: Altered DEI Language and Focus
Date: 11/23/2024
Story: Caterpillar decided to stop participating in Human Rights Campaign’s Corporate Equality Index Ranking System (source)
Molson Coors Beverage
Action: Dismantled DEI Department
Date: 9/20/2024
Story: Molson Coors said it will be getting rid of supplier diversity quotas, and stated its DEI employee training is complete and that it will no longer have specific “representation goals” in its hiring process. (source)
Financial Industry Regulatory Authority
Action: Altered DEI Language and Focus
Date: 11/19/2024
Story: FINRA scrubbed its website of pages promoting racial justice and diversity, equity, and inclusion efforts amid a conservative backlash against DEI programs. (source)
Federal Communications Commission
Action: Dismantled DEI Department
Date: 11/18/2024
Story: “The FCC’s most recent budget request said that promoting DEI was the agency’s second highest [sic] strategic goal. Starting next year, the FCC will end its promotion of DEI.” (source)
United Airlines
Action: Legal Challenges Over DEI Policies
Date: 11/8/2024
Story: AFL filed a complaint against United Airlines with the OFCCP accusing United of intentionally, and systematically violating its equal opportunity covenants and assurances. (source)
Boeing
Action: Dismantled DEI Department
Date: 11/5/2024
Story: Boeing Co. has dismantled its global DEI department, staff will be combined with another human resources team focused on talent and employee experience (source)
Toyota
Action: Scaled back DEI Department
Date: 10/9/2024
Story: Toyota backtrack on its support of LGBTQ+ causes, Pride Month, and overall DEI initiatives in an attempt to soothe its conservative customers (source)
Morgan Stanley
Action: Altered DEI Language and Focus
Date: 9/17/2024
Story: A Morgan Stanley spokesperson stated while no formal representation objectives are outlined in this year’s ESG Report, we continue to be focused on improving representation among underrepresented groups at all levels. (source)
BlackRock
Action: Scaled back DEI Department
Date: 9/12/2024
Story: BlackRock reported that it had significantly reduced its support for shareholder proposals addressing environmental and social issues. (source)
Western Carolina University
Action: Dismantled DEI Department
Date: 9/12/2024
Story: At least seven university chancellors chose to close their DEI offices to comply with the BOG’s “institutional neutrality” policy including Western Carolina (source)
Ford
Action: Scaled back DEI Department
Date: 8/28/2024
Story: Ford said it will redefine its DEI Program amid pressure from conservative groups including ending participation in an LGBTQ advocacy group’s ranking system (source)
Lowe’s
Action: Scaled back DEI Department
Date: 8/27/2024
Story: The retailer began “reviewing” its programs following the court’s July 2023 ruling and the company recently decided to combine its resource groups. (source)
University of Kentucky
Action: Dismantled DEI Department
Date: 8/27/2024
Story: University of Kentucky will no longer require diversity, equity and inclusion (DEI) training for students or faculty. The office will be disbanded and other offices will absorb the people and services (source)
Brown–Forman Corporation (Jack Daniels)
Action: Altered DEI Language and Focus
Date: 8/27/2024
Story: The company said since it launched its DEI strategy in 2019, the world has evolved, its business has changed and the legal landscape has shifted. Brown-Forman has taken down the DEI page on its website. (source)
Harley-Davidson
Action: Dismantled DEI Department
Date: 8/19/2024
Story: Harley-Davidson announced that they have not operated a DEI function since April 2024, and ended hiring quotas and supplier diversity spend goals (source)
Microsoft
Action: Dismantled DEI Department
Date: 7/19/2024
Story: The company cited “changing business needs” as the reason for dismantling its DEI team, despite earlier commitments to diversity following the 2020 racial reckoning. (source)
John Deere
Action: Pressured on DEI transparency and/or shareholder votes
Date: 7/18/2024
Story: John Deere says it will no longer sponsor “social or cultural awareness” events and ensures the absence of socially-motivated messages. They noted that it would still continue to “track and advance” the diversity of the company, without providing further details. (source)
CNN
Action: Dismantled DEI Department
Date: 7/12/2024
Story: CNN quietly disbanded its “Race and Equality” team of reporters as part of a major restructuring that included firing 100 staffers (source)
Tractor Supply Co.
Action: Dismantled DEI Department
Date: 6/28/2024
Story: Tractor Supply said it would be eliminating all of its diversity, equity and inclusion roles while retiring current DEI goals. It did not elaborate on what was entailed in eliminating DEI roles. (source)
Chipotle Mexican Grill
Action: Altered DEI Language and Focus
Date: 6/18/2024
Story: Chipotle removed or de-emphasized DEI when setting executive pay (source)
Lyft
Action: Laid off DEI Department
Date: 5/29/2024
Story: Lyft slashed their DEI teams by 50% or more (source)
UPS
Action: Pressured on DEI transparency and/or shareholder votes
Date: 5/19/2024
Story: A shareholder resolution asked the company to produce a report detailing the effectiveness of its equity initiatives and to provide metrics. The proposal received about 22% of shareholder votes, not enough to pass. (source)
Eli Lilly
Action: Altered DEI Language and Focus
Date: 5/5/2024
Story: Eli Lilly scuttled DEI from its proxy statement this year and dropped mentions of “racial justice”. It also eliminated a section on progress toward meeting its racial justice commitments, which had been included in 2023. (source)
Starbucks
Action: Pressured on DEI transparency and/or shareholder votes
Date: 3/15/2024
Story: Starbucks’s equality, social and governance goals will be part of a longer-term incentive program that makes up about 25% of bonuses that no longer mentions DEI, referring instead to “talent. Starbucks retains inclusion and diversity goals within its overall compensation structure, a spokesperson said in a statement. (source)
Bank of America
Action: Altered DEI Language and Focus
Date: 3/3/2024
Story: At Bank of America Corp., certain internal programs that used to focus on women and minorities have been broadened to include everyone. (source)
Home Depot
Action: Laid off DEI Department
Date: 2/18/2024
Story: Home Depot was among major corporations making steep cuts in 2023, slashing the size of their DEI teams by 50 percent or more (source)
DoorDash
Action: Laid off DEI Department
Date: 2/18/2024
Story: DoorDash was among major corporations making steep cuts in 2023, slashing the size of their DEI teams by 50 percent or more (source)
Wayfair
Action: Laid off DEI Department
Date: 2/18/2024
Story: Wayfair was among major corporations making steep cuts in 2023, slashing the size of their DEI teams by 50 percent or more (source)
Zoom
Action: Laid off DEI Department
Date: 2/6/2024
Story: Company will instead work with external consultants adding that some work will still be done by internal staff. (source)
Action: Scaled back DEI Department
Date: 2/2/2024
Story: Google backtracked on some key diversity programs in 2023 amid a tightening budget. The company also laid off some staff supporting this initiative. (source)
Tesla
Action: Altered DEI Language and Focus
Date: 1/29/2024
Story: Tesla has removed wording about having a “majority-minority” workforce in its latest 10-K filing alluding to DEI measures at the company (source)
IBM
Action: Legal Challenges Over DEI Policies
Date: 1/24/2024
Story: AFL files an EEO complaint against IBM, alleging that some of the company’s DEI policies violated Title VII of the 1964 Civil Rights Act. (source)
Comcast
Action: Scaled back DEI Department
Date: 1/16/2024
Story: Comcast abandoned the Comcast RISE program [and] entered into a confidential settlement agreement with [the Wisconsin Institute’s] clients. (source)
Goldman Sachs
Action: Scaled back DEI Department
Date: 1/11/2024
Story: GS quietly updated Launch With GS’s website to the past tense and reassigned a handful of staffers working on the program to other roles. (source)
Action: Laid off DEI Department
Date: 11/28/2023
Story: Twitter, has drastically reduced its DEI team from 30 employees to 2. (source)
American Airlines
Action: Legal Challenges Over DEI Policies
Date: 11/6/2023
Story: AFL filed a complaint against American Airlines to EEOC accusing the airline of having racial, sexual, and gender discrimination in its recruiting and hiring programs (source)
Cleveland State University
Action: Altered DEI Language and Focus
Date: 9/20/2023
Story: The University is “no longer going to be using the expression campus engagement, diversity, equity and inclusion,” but will “review everything we do through a lens of equity, inclusion, diversity and fundamentally justice.” (source)
Disney District
Action: Dismantled DEI Department
Date: 8/2/2023
Story: CFTOD will dissolve the district’s DEI committee and eliminate any job duties relating to DEI. (source)
Mars
Action: Legal Challenges Over DEI Policies
Date: 4/27/2023
Story: AFL filed a federal civil rights complaint against Mars, Inc. The complaint asks the U.S. EEOC to investigate Mars’s systemic and discriminatory hiring, promotion, and job-training employment practices. (source)
Apple
Action: Pressured on DEI transparency and/or shareholder votes
Date: 3/10/2023
Story: Apple shareholders voted against two race-related investor proposals demanding transparency on racial and gender pay gaps, ami
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