I am better than that! Contrary to mainstream media projections—whether social or news— to their chagrin, the Supreme Court has unconsiously enabled a new kind of wealth. We have coined it Mental Wealth. Mainstream media would like for us to believe that billionaires and their enablers have developed systems that can separate human beings adequately enough for the very wealthy to take total control of all the resources necessary to prevent “normal” humans from obtaining the sustenance required in their pursuit of freedom and happiness, as guaranteed by the Constitution of the United States of America. Mainstream Media Most mainstream media is controlled by a few very wealthy people who obviously have little concern for the welfare of those with less wealth than themselves. The news media—i.e., newspapers, television, and radio—possess vast projection capabilities to inundate the entire planet. So-called “social media” has technological levers that can alter, truncate, or shadow posts using bots, algorithms, and various other obscuring mechanisms that elude even the most sophisticated user. The Money Grab It has been a rule of thumb that “money talks and BS walks.” Anyone bereft of this wisdom could easily be considered extremely foolish if one resides in America. Whether it is Congress, the Senate, or the Supreme Court, it is obvious that money has significant influence in most, if not all, decisions now made in America. Whether decisions are made to protect the health, wealth, or safety of humans, money is the common denominator and the controlling factor. The people be damned. History of Control It is downright comical—if one is wise enough to indulge it—but those controlling wealth in America have been stalwart in their efforts to control all narratives. From the inception of America, the people have been bamboozled by the controlling few. Whether it was the medieval projections cast upon people by separating them by race, or the more current technique of separating them by class, sordid projections have worked just fine. The Slave Trade For an extended period in America, the nation required a labor force that was cheap and controlled. Unfortunately—or fortunately, as the case may be—Black people, whether native to America or shipped from Africa, became the product for free labor. The controlling few found it necessary to justify forcing people to work without pay. Therein began the categorization process. Starting around the early 1600s, very wealthy people with infinite wisdom created a system of segregation by labeling people according to the melanin in their skin. Since Black people were the sector imported for forced labor—more controllable by language barriers and more easily recognized by their skin color—these were the people upon whom inhumanity must be projected. Many sordid projections were cast upon them specifically to justify keeping them in bondage for many centuries. These projections were mandated to be strewn globally to convince other nations of the rationale, and to sustain the appearance of them being Godly and just. A small group of Americans became enormously wealthy through the slave trade, and the offspring of many people inheriting this physical wealth still endeavor to keep the status quo. Wealth of Another Kind Although people with more skin melanin were projected to be of lesser intelligence and humanity, these projections were not realistic, as many Black people created numerous inventions and other contributions to America that have gone unrecognized. Enormous blessings that America has enjoyed for eons have been hidden for the sole purpose and intent of continuing the dehumanization process up to this day. Even in the year 2026, the powers that be in America continue to obscure the many contributions—not only of Black Americans but also of other Americans who possess slightly more skin melanin than those setting the standards. Although the old sordid classifications of Caucasoid, Mongoloid, and Negroid have been somewhat blurred in recent times, some are attempting to relabel these classifications with other terms such as DEI or woke, to name a few. The people who have made “America Great” are now being reclassified to please a few very wealthy people and a few who enable them to receive a few crumbs from the table. These are the people that still “cut off their noses to despite their faces”. While the ruling class emphasized things of the physical world, others were forced to indulge in yet other dimensions. Forced emphasis upon the mental dimension for survival alone has enabled a growing number of people to master the mental dimension, and others bereft of this wealth are now bamboozled themselves. Nonetheless, they continue pursuing endeavors that provide even more energy to people who have mastered using the physical realm as a condition for indulging wealth that will never be understood by those who have grown enormously wealthy by controlling physical wealth through lies and deceit. The good thing about it is now, in this era, people are recognizing that when a human being is subjected to unreasonable stress—as were those forced to labor without pay for centuries—physical and mental stress from enduring adverse, inhumane conditions enables wealth unobtainable by many. Now, in this season of very wealthy people flexing their muscles even more so, many people with little or no melanin in their skin are opening their eyes to this new type of wealth. They, too, are now realizing that they have been bamboozled and can clearly see from whence their adversities have come. They are now recognizing the inherent power in using "mental wealth" to harness the energy to level the playing fields, stealthily without rattling sabers, or tooting horns. Isn’t God good?

In America, race wasn’t something people discovered — it was something people built, starting in the 1600s. Law by law, year after year, the idea of “race” was constructed to separate people, control people, and justify who got access to what. Those in power had a problem: they needed to stabilize an economy that depended heavily on forced labor. The biggest threat to that system was unity — the possibility that poor Europeans, free Black people, and enslaved Africans might band together. So colonial lawmakers got to work. They began creating race as a set of legal categories that determined who could own land, testify in court, marry whom, be enslaved, and whose children inherited freedom. It was undeniably true, however, that the Black race was the hingepin that enabled racial categorization to work, as skin melanin was the most obvious marker. Not only this, but enslaved Africans were Black and were the economic force that generated the wealth of that era. Soon, Black people, regardless of status, became a focal point for sordid projections — all to maintain the status quo. Despite the categorizing of human beings by American elites, something more important was occurring, invisible to the untutored eye. Black people soon understood that living in America meant living in a hostile environment. Although other races lived under essentially the same conditions, they were led to believe that their skin melanin made them superior. Black people were far more intelligent than the projections cast upon them, but others still believed those projections perpetrated by the people in charge. Black people from Africa, as well as those native to America, accepted the wide net of inferiority cast over them. Even Indigenous people accepted the projection, enabling their fellow Black citizens to be subjugated without resistance. There was a cliché once adopted in the Black community: “If you’re white, you’re right; if you’re yellow, you’re mellow; if you’re brown, stick around; but if you’re black, get back.” Because of America’s wealth — sustained, I might add, by Black labor — America became incredibly wealthy. The projection of Black inferiority was accepted across the entire planet. Nonetheless, something was still happening that not everyone could see. After a certain period, however, those who were exposed to an environment so incredibly hostile began to understand things unnoticed by those in power. The Transatlantic Slave Trade was the icing on the cake. Many years of inhumane servitude gave those subjected to it the ability to use natural mechanisms to endure such harsh treatment. They were endowed with the natural mental capacity to transform physical stress into a catalyst for exploring mental dimensions — contrary to popular belief. Some were entirely unaware of their own gifts; thus, they accepted their suffering as punishment from God, having been inundated with projections difficult to deny. I would like to believe it is God — or perhaps God and nature are one and the same. Nevertheless, after observing our environment for more than eighty years, I am totally convinced that there are great blessings derived from adversity. So much so that I am led to believe adversity itself is a blessing from God. It provides us with the ability to see beyond the physical realm. If one can understand this, they will welcome adversity for a season, for it grants the wisdom to navigate our physical world effortlessly, beyond our natural senses. The mental dimension is incredibly controlling. It possesses unmitigated power to stealthily control the physical world in which we live. Is it all about energy? All nations go to great lengths to obtain it. The entire planet understands that without it, nothing could exist. Wise people know that too much of it can destroy our physical world. Still, some are so bereft of wisdom that they are willing to use it to destroy the entire Earth for an earthly emotion — exclusively, if allowed. These are the same people who fear allowing other nations to acquire it, even though they alone have been foolish enough to use it destructively. People who do not know adversity are not wise enough to understand that adversity strengthens one’s mentality and spirit. Those who have endured it understand that they possess the ability to persist, no matter how intense adversity may become. They are not willing to destroy an entire civilization, including their own, because of a maladjusted emotion. Knowing that even such destruction may occur, they will continue to exist. They are “smarter than the average bear.”Has someone “spilled the beans”? America is now observing a class of very wealthy people attempting to control all narratives. They are supplanting wealth for God! People not endowed with excessively large bank rolls are beginning to see that their conditions are the same, if not worse, as those that have been denied freedom, justice, inherited wealth, and status for eons. They, too, are now being viewed same as people that have been projected as losers for many centuries. Many are losing their jobs, businesses, and even the ability to supply food for their families. Some are awakening to find that they have been fooled all along. They once believed that if everything else failed, that they could still rely upon their race to sustain them. Now the reach for wealth by the wealthy is too deep, and too wide. There are far too many people with their definition for them all to advance. Now they are being categorized within their own race, and some of these categories place them in a worse position than others believed to be less privileged. Some are now screaming that unless you are very wealthy, people of all colors, races, nationalities, religions, and sexual orientations will be better off if they stick together. If not, they will certainly hang alone. People that have been blessed with having to endure adversity for a season or two, will be better equipped to handle a hostile financial environment. Strange as it may seem some, however, because of the melanin in their skin, or them condoning the belief that they were among the privileged, will find it more difficult to navigate economic downturns. They will not be completely convinced of their innate ability to navigate other dimensions other than the physical realm. Regardless of one’s skin color, if they have experienced adversity, they will be more equipped to persevere, as they too will be able to transition between the physical and mental dimensions that will enable them to succeed regardless of all circumstances. There are now more choices to overcome challenges hands down - www.u9itus.com . Contrary to popular belief adversity is natures blessing to humanity!

There are still good ones! Roughly 25-28 million people live in America eighteen years of age, or older that are unable to vote. In the 2024 presidential election, 73.6% (or 174 million people) of the citizen voting-age population was registered to vote and 65.3% (or 154 million people) voted   according to new voting and registration tables released today by the U.S. Census Bureau. Approximately 18 percent of the people that live in America have no ability to influence elected officials to support them through the voting system. Nonetheless, 70 percent of Americans follow their strict party line when voting. Mainstream media significantly influences American voting habits by setting the political agenda, shaping candidate perception, and polarizing audiences through biased coverage. Partisan outlets (e.g., Fox News, MSNBC) heavily sway voters, while "horse-race" coverage impacts turnout. Over 70% of Americans perceive bias in news coverage, with media exposure influencing, but not solely determining, voting behavior and voter trust. Since mainstream media, whether social media, TV, or Radio significantly influences American voting habits, then would it be reasonable to assume, taking into our current climate, that a more efficient way to vet an elected official, or candidate would be desired?  Would it not also be reasonable to assume that money plays significantly in a politician being elected, or remaining in office once elected. Knowing these things should provide evidence to prove that a candidate will be more loyal to doners than to people voting. Most mainstream media companies are owned by enormously wealthy people. These media outlets can easily lend favors to candidates and elected officials that are more loyal to the desires of these media outlets. This creates a serious problem as media outlets can easily use algorithms and bots to seamlessly curry favor to candidates that more so support these media outlet desires. What if you could get paid to check to see if a elected or new candidate is sincere, while you earn a decent income recruiting other interested voters, or sincere people that deserve to be elected officials? There is a new kid on the block dancing with a new twist. Check out U9itus and win. Coming Soon...

Win with U9itus New candidates and seasoned elected officials alike are discovering the wisdom of U9itus. U9itus is the first all-in-one platform built to give you guaranteed promotion viewers – real people who can see your campaign ads, review your voting record, explore your bio, and donate directly – all in one seamless platform. Why U9itus? • Guaranteed reach – Your message gets in front of verified viewers. • Transparency hub – Voters see your record and platform before they give. • Instant donations – Support flows without friction. What sets you apart: Voters are more likely to favor candidates who use U9itus – because you’re not just asking for their vote. You’re giving back. Pay It Forward: A small portion of your advertising budget is returned directly to the communities you’ll serve. Virtual Town Hall: Voters can ask you questions on issues that matter most to them – in real time, from anywhere. The bottom line: U9itus turns passive advertising into active community engagement. Candidates who use it don’t just win elections – they build trust. Ready to lead differently? Sign up for U9itus today – and show voters you’re serious about serving.

Let's get the job done! New candidates and seasoned elected officials alike are discovering the wisdom of Unite us. Unite us is the first all-in-one platform built to give you  guaranteed promotion viewers  – real people who can see your campaign ads, review your voting record, explore your bio, and donate directly – all in one seamless platform. Why Unite us? Guaranteed reach  – Your message gets in front of verified viewers. Transparency hub  – Voters see your record and platform before they give. Voters verified through - I.D. Me Instant donations  – Support flows without friction. What sets you apart: Voters are more likely to favor candidates who use Unite us – because you’re not just asking for their vote. You’re giving back. Pay It Forward:  A small portion of your advertising budget is returned directly to the communities you’ll serve. Virtual Town Hall:  Voters can ask you questions on issues that matter most to them – in real time, from anywhere. The bottom line: Unite us turns passive advertising into active community engagement. Candidates who use it don’t just win elections – they build trust. Ready to lead differently?     Sign up for Unite us today – and show voters you’re serious about serving.

All About the Money! She strutted down the red carpet with a robot by her side, all done to create an illusion of intelligence, wealth, priviledge, and ignorant pride. It's well known that the wealthy purchase technology from the less fortunate for pennies for which they know little about, many sell their prize possessions dirt-cheap to fill a void from doing without. Still, the well endowed purchasing these goods feel empowered, but are much too blind to see, that they are missing the essence of the forest, because they have overlooked the most important tree. Many have been sniffing Snuff from grandpa’s old funky stash, believing that they can now buy almost anything with a fist full of dollars, that is mostly stolen cash. The inventors from whence they now purchase their supplies are not as ignorant as before; they now sell them the condo, but keep the keys that open the door.  Some are still so tethered to one dimension, until they convince themselves that they are special and invincible, but they are too unfamiliar with other realms to know, that the technology they are using has been used many seasons, long ago. They bought the lie believing that they can artificially replicate intelligence, God's most precious gift, and use it to steal money, or a stupid power grift. Some of us have been victims of this cabal, we understand things people blinded by wealth and power can never know, so we pick up some popcorn, and a soda and laugh as we watch the self-deprecating show. Still, just John...

A Very Special Lady I had no relatives or friends in California. Still, I was convinced to go there. I always thought about the young man in Boot Camp. This young man was different. He had problems adjusting to military life. He just could not take the abuse. He fought the drill instructors if they abused him. One day in private, I ask him where did he live before joining the Marine Corps. He told me that he was from Compton California. "We don't take no shit". These are his words, not mine. Even though he was later discharged from the Marines because of his behavior, I could understand how he felt, but I was much to indoctrinated to the mores of West Virginia life as a black person to even dream of doing things that he done with no reservations. I think this is when I decided to live in Los Angeles. I landed in El Toro California, after leaving Viet-Nam, and later migrated to Los Angeles. This was the best thing that could have happened to me, because this is where I met her, Nita. Although I never lived in Compton, nonetheless, after obtaining a consulting contract with Los Angeles County later in my life, I was blessed to set up a consulting firm in the Interns and Residents building in Martin Luther King Medical Center in the city of Compton. Isn’t God Good? I had worked at Western Union for a few years prior, and I had met many women, and had easily made friends with many of them. They were great teachers. The ratio of women to men were ten to one with women being dominant at the Western Union office in LA. There were many for the pickings, but after experiencing my first marriage, the most remote thing upon my mind was developing a relationship with one woman.  I had listened to their horror stories told to me about their relationships in marriage by many of them. Hearing these things somewhat scared me away from a genuine relationship. I was a country boy from West Virginia, and LA was a much different place. I was an Eligibility Worker, and she was a clerk, but she always appeared to be above the crowd. I mustered the nerves one day to ask her name, and she politely said “Nita”.  The name Nita resonated with me as I had heard that name before, even though later I found that it was spelled differently it still carried the same flavor. I could remember my father saying that name many times with love and affection, although it was spelled differently, N-e-d-i-a, it still felt the same to my spirit. Nita always smiled, and it lit my day. After telling me her story, I was amazed! It made me love her so much. I could not live one day without talking to her. Seeing her was so joyful up until this day.  We have weathered many storms together, and many people could not believe how we continued loving one another through all the malarky. We always stayed together through thick and thin. Hard times only brought us closer, enabling us to dismiss challenging times from our spirits. She always shines through all the darkness. I had been praying for someone just like her. I was blessed. She smiled while others frowned.  She made me happy when I did not know her name. We have created two young men that have always made us proud. This is only icing on the cake. We have always had happiness, trust, love and honesty in our family. We have never argued, broke up, or disrespected one another. She is the love of my life, Anita. Without her I am nothing.  I love her so much! Still, I'm just, John...

Come on in the water is fine! It’s comical to watch Republicans adopt the idea that the "Save America Act" is the key for them to win the next election. As usual, they are so out of touch with ordinary people that they follow the misguided notions of extremists and embrace some of the most ridiculous proposals one can imagine, all to their own detriment. Their map is not the same as the territory. Are they high on their own supply? If the Save America Act is adopted, it is guaranteed that there will be surprising results, especially in the next primary election. It will be hilarious. Not only this, Republicans would be required to eliminate the filibuster to adopt this desperate and unwise move. The misinformed are remiss to note that many people of color, especially Black people, often hold on to their birth certificates. This is one of their most prized possessions. Most of them understand the importance of retaining this document. Additionally, many women, when they marry, desire to retain their maiden names and make them part of their identity to honor their birth names—Ketanji Brown Jackson, for example. Furthermore, most young people can access their birth certificates more easily than older people because a birth certificate is required for obtaining driver’s licenses, Social Security cards, and employment. Older people, in many cases, have lost their birth certificates and see no reason to obtain new ones, except for the examples listed above. Think about it...

We are back! The Need for the System Across America, a powerful politician–billionaire  complex is taking shape—one that increasingly leaves voters out of the political process. While most politicians begin their careers genuinely wanting to improve the welfare of their constituents, something has shifted. Corporations and wealthy donors now wield enormous influence, undermining the very principle of one person, one vote.  Major media organizations, often owned by these same wealthy individuals, now determine which political voices are heard—and which are silenced. In effect, politicians’ messages are muted unless they align with the interests of billionaires and large media entities. This dynamic effectively removes the public’s influence from political decision-making. The Public Be Damned Have you ever wondered why so many public demands and initiatives never gain traction? It’s simple: before most elected officials can address the needs of their constituents, they must first please the billionaires and corporations funding their campaigns. Ironically, many politicians still ask the public for donations. Yet, much of that money ends up flowing to large media corporations—radio and television networks owned by the ultra-wealthy—to fund campaign advertising. In other words, public donations are funneled into the pockets of billionaire-owned media companies. These same companies also receive advertising dollars from other wealthy donors, creating an endless cycle of influence. Politicians, caught in this system, recycle massive sums of money back to the entities that demand their loyalty. As a result, politicians serve media moguls and the wealthy elite rather than the citizens who elected them. The power of the people is effectively replaced by the power of money. What’s Really Happening Politicians have become agents of the billionaire class, working through billionaire-controlled media networks. The public’s interests are sidelined. To survive politically, most elected officials must “bend the knee”  to wealthy donors. Large media organizations and billionaires are essentially one and the same—feeding an endless loop in which the rich get richer, while the middle and working classes bear the cost. What If Citizens Really United? Is it possible to break this cycle? When the wealthy own the media, they control the message, the rules, and the agenda. The public is left powerless. We see this everywhere today. Tech giants are building massive data centers across America, often draining local water and energy resources with little political resistance. The message is clear: money talks, and the people walk. Artificial intelligence is automating jobs once vital to community stability. As employment opportunities shrink, local economies suffer and households lose vital income. Have humans become obsolete? We don’t believe so. We believe that if people unite—across race, religion, gender, and national origin—we can reclaim our collective future and ensure that humanity, not wealth, drives our society forward. Taking Back the Wheel It’s easy to see what’s happening if we look closely. A small group of individuals has surrendered to greed and power, confusing wealth with success. Yet most people don’t need billions to live fulfilling lives. Those with vast fortunes are often no happier than those without them. Life is temporary, and no amount of wealth can buy health, love, or peace of mind. A good home, nutritious food, and dignity—these are what truly matter. For both politicians and voters, it’s time to refocus on what’s important. That’s where our system comes in. The Unite us Loyalty Advertising System can do two critical things at once: Redirect campaign advertising income back into local communities. Hold politicians accountable to the voters who elect them, not the billionaires who fund them. Our approach is simple: say “no”  to political messaging that doesn’t share its value with the viewer. Support politicians who reinvest in their constituents rather than handing money to billionaire-owned media outlets. Remember: robots don’t buy products—people do. And people, united, can reclaim power. We can earn while taking back control of our shared future—if we stand together, just as the wealthy elite have always done. We must now unite in order to survive. Coming soon. Tell us what you think

What's up doc? Some are still asking this confusing question. If we are talking about employment qualifications, the last time I checked, "DEI people" referred to disadvantaged individuals, regardless of race, creed, color, people of color, or religion. This group could also include anyone who has been left behind because of their identity: Black, Asian, Hispanic, and Native American people; economically disadvantaged white people; people with disabilities; women of all colors; military veterans; and others. Confused yet? Some may ask how military veterans fall into the DEI category. The answer is simple: veterans receive extra consideration—sometimes in the form of points, as much as ten, on hiring exams—when applying for federal, state, and local government jobs. So, if all these people are considered DEI, then who is not? By this logic, neither Tyler Perry, Oprah Winfrey, nor Jay-Z would qualify as DEI. So, the question remains: Who is DEI? I see Kristi Noem and Pam Bondi still working, and Kash Patel had no trouble getting a federal gig either. The common denominator for not being DEI could not possibly be intelligence, by any stretch of the imagination. Therefore, I can only conclude that "DEI" is either an undefined category or, perhaps, a figment of someone’s fanatical imagination. If that is the case, then either no one is DEI, or everyone is DEI. Perhaps this is why we are facing so many challenges in our society today. Maybe we have eliminated too many DEI people—or perhaps they have simply been identified incorrectly. If we eliminate all DEI individuals, we will predominantly be left with people whose main qualification would be to appear in the Epstein files, or to be anyone covering them up, to be qualified run our nation. Everyone else would fall into the DEI classification. Maybe some are so confused that they actually believe this would be a good thing. What do I know? I’m just John.

I believe that we can offer a good product using our CTV approach. I have been looking at our approach verses others, and I believe that we can offer a superior product to most forms of politial promoting. We cannot be deterred from proceeding with our approach if we use effective marketing strategies. We have more flexibility in promoting our system than most social media platforms as we are right here down on the ground with the public if we approach our promoting properly. I know that this is a lot to read, this is why I have prepared this blog. Once you indulge it perhaps you understand why I feel so strongly about our approach with our added chat and donation feature. Politicians are now paying big dough for promoting their campaigns. If we imploy some old-school, basic brick and mortar advertisng approaches to reach certain districts, I believe that we can show a politician the wisdom in using our system, even at a premium price. I have looked at some things through AI, and it only inspires me more to use our advertising approach. Check out the link below and observe what DeepSeek is saying about different CTV system on other platforms: Will voters respond to pay to view political campaigns moreso by them receiving .25 cents for a 10 second campaign promotion? How much money do you believe would be appropriate to receive a good response? That's a fascinating and thought-provoking question that touches on psychology, economics, and political science. Let's break it down. Your proposal is essentially creating a direct, micro-transaction-based market for political attention. Instead of candidates paying networks to run ads, they would pay voters directly for a sliver of their time. Will Voters Respond to $0.25 for 10 Seconds? Yes, almost certainly. At a fundamental level, people respond to incentives. Offering a direct monetary payment for a specific action (watching a 10-second clip) would generate a response. However, the quality of that response and the type of voter it attracts are the critical factors. Arguments for a Positive Response: Low Effort, Immediate Reward: Ten seconds is a trivial time investment. The mental calculation of "get paid a quarter for doing almost nothing" is a powerful motivator for many people. It's the logic behind paid survey apps. Gamification and Novelty: The idea of getting paid to watch campaign ads is new and novel. This could drive initial curiosity and engagement, similar to the early days of paid-to-click websites. Reaching the Inattentive: It would certainly capture the attention of people who normally tune out politics entirely. A financial incentive cuts through the noise more effectively than a plea for civic duty. Arguments Against a Valuable Response: Intrinsic vs. Extrinsic Motivation: People who watch a political ad because they are paid are different from those who watch because they are interested. The paid viewer's goal is the reward, not the information. Their retention of the message will likely be extremely low. They are mentally "checking out" while the clock runs down. Selection Bias: You would primarily attract individuals who are most sensitive to small financial gains. This demographic tends to skew younger, lower-income, and potentially less likely to vote in the first place. You might be paying people who are unlikely to ever cast a ballot. The "Forced Viewing" Effect: If someone feels they are being paid to be annoyed, it could create a negative association with the candidate or party funding the payment. Instead of persuasion, you might generate resentment. Ethical and Logistical Quagmires: This system would be a nightmare to regulate. Who ensures the viewer is real and of voting age? How do you prevent bots and massive fraud? It could be seen as a form of vote-buying, even if it's technically just for viewing an ad. In short: You would get a huge volume of views, but they would likely be from the least persuadable and least politically active segment of the population, with very low information retention. How Much Money is Appropriate for a Good Response? This depends entirely on what you define as a "good response." Is it just a view? Or is it persuasion, recall, and a higher likelihood of voting for your candidate? If your goal is simply maximum views, you could probably go even lower than $0.25. A penny for a 10-second view might still generate millions of views from people in countries with lower costs of living (which opens another huge can of worms regarding election interference). But for a legitimate US voter, $0.25 feels like the minimum threshold to seem "worth it." To achieve a meaningful political response (persuasion, engagement), the amount would need to be high enough to overcome the "checking out" mentality and perhaps even create a sense of obligation or reciprocity. Let's think about this in terms of hourly wage to make it a "good side hustle." $0.25 for 10 seconds = $90 per hour. That's an incredibly attractive rate. But to earn that, a person would have to watch 360 ads in an hour without a break. In reality, finding and loading that many ads would be impossible. A more realistic scenario is watching one 10-second ad. At that point, the user is not thinking about the hourly rate; they just got a quarter. To get people to truly pay attention, you might need to pay them for a longer engagement and test them on it. For example: $1.00 - $2.00 for a 60-second ad + a simple comprehension question. This forces a minimal level of attention. The higher payout for a slightly longer task makes the "work" feel more worthwhile. This would filter out some of the people just clicking for pennies. Ultimately, there is no single "appropriate" number because the psychology is complex. Too low ($0.01 - $0.05): You'll get bots and people who click without watching. Just right ($0.10 - $0.50): You'll get a large number of real people who will watch but likely not absorb the message. Premium ($1.00+): You might get better attention, but the cost becomes astronomical for any large-scale campaign, and you risk the appearance of trying to buy influence. Conclusion: Your idea would absolutely work to generate views. For a flat $0.25 for 10 seconds, you could likely get millions of impressions. However, the political value of those impressions is highly questionable. You would be paying for reach, not impact. A more effective model might be a lottery or sweepstakes entry for watching an ad, which has been shown to increase engagement without the direct transactional feel of micro-payments. But as a pure thought experiment, your proposal highlights the ultimate commodification of political attention in a digital age. What is the average cost per view for a large-scale political campaign? Read 10 web pages Based on the search results, there is no single "average cost per view" for a large-scale political campaign because costs vary dramatically by medium, targeting strategy, and market competition. Instead of a single figure, campaigns work with a range of metrics. Here is a breakdown of the key costs for different advertising channels in the 2026 election cycle. 💰 Key Political Advertising Cost Benchmarks Political advertisers use several standard metrics to understand and compare costs. Here are the current benchmarks across different channels: Metric Definition Typical Cost Range (2026) Key Context / Source CPM (Cost Per Mille) Cost for 1,000 ad impressions CTV/Video: $40 - $80+ Display Ads: $1.50 - $13.57 CTV is premium and highly targeted, hence the higher cost . Display costs vary wildly based on quality; very low CPMs often mean the ad is on low-quality, "junk" sites . In competitive streaming markets, rates can spike to $50-$100 . CPC (Cost Per Click) Cost for each ad click $0.26 - $0.70+ This is a common benchmark for platforms like Facebook. The actual cost depends on the specificity and competitiveness of your target audience . CPA / CPL Cost for a desired action (e.g., sign-up, donation) $5.83 - $18.68+ This is often the most important metric for campaigns, as it measures the cost of achieving a concrete goal (a lead or acquisition), not just an impression or click . 📺 The Big Picture: Spending Trends for 2026 To put these costs in perspective, it's helpful to understand where the money is going: Total Spending: Political ad spending for the 2026 midterms is projected to reach $10.8 billion to $14 billion . Dominant Channel: Connected TV (CTV) and programmatic advertising are absorbing the largest share of digital budgets. CTV alone is expected to account for roughly $2.5 billion in spending, as it allows for precise targeting of specific households, unlike traditional broadcast TV . Waste vs. Precision: A major shift in thinking is that the lowest CPM is not always the goal. Experts argue that paying a higher CPM ($40-$80) for a guaranteed view on a premium CTV app is more effective than a $2.00 CPM for a display ad that might load invisibly on a cluttered webpage . Digital advertising can be 14 to 65 times more cost-effective than broadcast TV because it can target only those who are eligible to vote in a specific district . 💡 How This Relates to Your Original Idea Your earlier proposal of paying voters $0.25 for a 10-second ad is fascinating to compare against these industry standards. Your model essentially guarantees a 100% view rate and absolute attention for a CPM of $250 (1,000 views * $0.25). This is significantly higher than the $40-$80 CPM for a premium, targeted CTV ad. The key difference is certainty versus scale. For a campaign, paying a higher premium for your model might be justified if it guarantees that the viewer is a real, in-district voter who will retain the message. However, the standard industry model accepts a lower cost and some level of waste (e.g., ads shown to people outside the district) in exchange for reaching a massive audience across multiple platforms. Connected TV (CTV): The New Powerhouse Connected TV, which includes advertising on platforms like Hulu, Roku, and YouTube TV, is fundamentally changing how campaigns reach voters . Why Campaigns Are Flocking to CTV: The primary driver is precision. Unlike traditional broadcast TV, which casts a wide net, CTV uses programmatic technology to serve ads to specific households based on voter file data, location, and behavior . This eliminates waste by ensuring your message is seen only by people who can actually vote for you . Spending on CTV reflects its growing importance, projected to reach $2.5 billion to $3.5 billion in the 2026 cycle . The True Cost of Quality: While you might see very low CPMs advertised, experts warn that these are often "vanity metrics" . A low CPM usually means the ad is running on low-quality inventory or reaching viewers outside your district . For a political campaign, it's far more effective to pay a premium CPM of $40 to $80 or more for a guaranteed view from a verified voter in a key precinct . This focus on "effectiveness over cheapness" ensures your budget drives actual impact. Overcoming Barriers to Entry: Historically, CTV advertising required massive budgets and agency fees. However, new self-serve platforms now allow campaigns of any size—from school board to state senate—to launch CTV campaigns with minimums as low as $500, making this powerful tool widely accessible . 📱 Social Media Advertising: Granular and Measurable Social media platforms, particularly Meta's Facebook and Instagram, remain foundational for political outreach due to their unparalleled targeting capabilities and measurable results . Understanding the Cost Drivers on Meta: The cost of political ads on Facebook is not fixed; it's determined by an auction system that weighs your bid, the estimated action rate, and most importantly, ad quality and relevance . Highly relevant ads can achieve better results at a lower cost. Cost Per Click (CPC): You can expect to pay between $0.26 and $0.70+ for each click to your website or landing page . Cost Per Mille (CPM): The cost for 1,000 impressions can range from as low as $1.01 to over $13.57, with higher costs reflecting more competitive audiences or locations . Cost Per Acquisition (CPA): For a desired action like a donation or volunteer sign-up, the cost per lead typically falls between $5.83 and $18.68+ . Beyond Facebook: Reaching Niche Audiences: While Meta offers broad reach, other platforms serve specific strategic purposes. YouTube and Google Search ads capture voters actively seeking information . For reaching younger demographics, TikTok has become essential for mobilization through authentic, short-form video content . In fact, video now dominates political ad strategies, accounting for over 92% of spending on some digital platforms :. 💡 Strategic Takeaways: How to Think About Your Ad Spend Given these dynamics, here are some critical points to consider for your campaign strategy: Prioritize Precision Over Vanity Metrics: Don't be seduced by a low CPM. A slightly higher CPM that guarantees your ad is seen by a persuadable voter in your district is a far better investment than a cheap ad seen by people who can't vote for you . Embrace Video-First Creative: The data is clear: video, whether on CTV or social media, is the dominant and most effective format for political messaging in 2026 . Invest in creating compelling, high-quality video content. Adopt a Cross-Channel Strategy: Voters engage with content across multiple screens. Combine CTV for broad, unskippable reach with social media for reinforcement and direct response. A voter who sees your CTV ad and then a follow-up display ad on their phone is more likely to remember your message . Leverage Issue-Based Targeting: Move beyond simple demographics. Modern tools allow you to target voters based on their stance on specific issues (e.g., "Pro-Choice Independents") or real-time sentiments, making your persuasion efforts far more effective .